Integrated storylines, sponsorship elements, brand and product placement combined with social media, editorial and public relations to capture the country’s imagination and connect these relatable stories of struggling well-known personalities with their everyday counterparts.
#Weet bix usa professional
Under the guidance of a nutritionist, the vulnerabilities of these past professional players were explored, including themes of overweight, depression, and drinking dependence.
#Weet bix usa tv
Working with THREE, we created a TV show called ‘Match-Fit’ which highlighted the current lives of famous, previously-fit ex-All Blacks. Australian Breakfast Cereal, MILO & Crumpets USA No Australian Brekkie is complete without a bowl of Weet-Bix or a Crumpet spread with Vegemite. Rikki Neave murderer faces life for 1994 killing.
The approach:ĭesigned to increase brand penetration and communicate inspiration, promotion of health and wellness and the encouragement of a healthier lifestyle, the campaign had a mission to overcome apathy and tackle real-life concerns for Kiwi men, who all too often put lifestyle considerations on the shelf until it’s too late. Football fan felt ‘really special’ after messages of support from favourite team. Kiwi men offered a unique opportunity to not only lift the Weet-Bix profile, but stimulate a much-needed cultural conversation for the sake of the risky ‘she’ll be right’ attitude of New Zealand males. Note: Electronic products sold in US store operate on (110-120) volts, a step-down power converter is required for the smooth device function. Shredded Wheat and Weetabix Biscuits are pretty similar in that theyre a similar size, they both contain whole grains, and theyre a healthier choice for. Iconic Sanitarium brand Weet-Bix had a need to promote its encouragement of the health and wellbeing of every New Zealander more broadly. Match-Fit show dug deep to connect with real Kiwi blokes Sanitarium Weet-Bix: Match-Fit The situation: Weet-Bix Oats Energy - Kilojoules 1490 1600 - Calories 355 382 Protein (g) 12.4 12.8 Fat (g) 1.3 9.2 Carbohydrate (g) 67 56.7 - Sugars (g) 3.3 1 Dietary Fibre (g) 11 9.2 Additional point: - Be cautious of flavoured oats, they have slightly less protein and can have up 24 x the amount of sugar.
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